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https://www.nationaljeweler.com/articles/776-the-real-reason-people-buy-jewelry
Jun 02, 2016 · They buy it because it’s fun to wear, it has lasting value and it connects people across generations. People buy jewelry because they know they can enjoy it, then pass it down and enjoy watching other people wear it. The last few years of my grandma’s life were difficult.
https://thejewelryforum.com/5-reasons-to-buy-used-jewelry/
Jul 24, 2021 · This is easily one of the best benefits of buying pre-owned jewelry. When you opt for used jewelry, you get to enjoy beautiful pieces for a fraction of its original price. If the item is vintage, the seller might charge higher because it’s rare and more desirable.
https://jewelrymakingjournal.com/what-motivates-people-to-buy-jewelry-video/
Fear of loss A customer believes that if they don’t buy your unique necklace right now, someone else will beat them to it – and they’ll lose their opportunity to own and wear that beautiful piece. This fear of missing out on something is one of the most powerful human motivators.
https://instoremag.com/the-state-of-jewelry-retailing_-whos-buying-where-and-why/
Jul 18, 2021 · The pandemic has changed the face of the jewelry industry, and a new, more customer-centric and user-friendly era has begun. With the U.S. jewelry market expected to grow by $18 billion over the next five years, what are the trends driving this growth and who are the customers who will be making these purchases? In […]
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