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https://jewelrymakingjournal.com/what-motivates-people-to-buy-jewelry-video/
Fear of loss A customer believes that if they don’t buy your unique necklace right now, someone else will beat them to it – and they’ll lose their opportunity to own and wear that beautiful piece. This fear of missing out on something is one of the most powerful …
https://community.etsy.com/t5/Managing-Your-Shop/Why-do-people-or-you-buy-jewelry/td-p/11609707
Aug 30, 2016 · I don't wear much jewelry, but when I do, I want something that makes me feel attractive in a way that's appropriate for the context, whether professional or social. The single type of jewelry I am most likely to buy or wear is necklaces, more than rings, bracelets, and brooches combined. (And I never wear earrings.)
https://jewelrymakingjournal.com/what-motivates-people-to-buy-jewelry-video/
Fear of loss A customer believes that if they don’t buy your unique necklace right now, someone else will beat them to it – and they’ll lose their opportunity to own and wear that beautiful piece. This fear of missing out on something is one of the most powerful human motivators.
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