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https://link.springer.com/chapter/10.1007%2F978-3-319-51545-8_2
May 04, 2017 · Tanishq the leading jewellery brand from Titan, a TATA group company is contemplating the introduction of Mia, the everyday wear jewellery collection focussed on the working women. This offering had its genesis from the earlier offering of 9 to 5 collection and everyday collection.Author: Atanu Adhikari, Ramesh Kumar Sankaran, Trupti Karkhanis
https://link.springer.com/chapter/10.1007/978-3-319-52697-3_2
May 28, 2017 · Tanishq the leading jewellery brand from Titan, a TATA group company is contemplating the introduction of Mia, the everyday wear jewellery collection focussed on the working women. This offering had its genesis from the earlier offering of 9 to 5 collection and everyday collection.Author: Atanu Adhikari, Ramesh Kumar Sankaran, Trupti Karkhanis
https://www.tanishq.co.in/
Tanishq is promoted by Tata Group in collaboration with Tamil Nadu industrial Development Corporation. Since founded in 1994, till now, Tanishq is the best jewellery store for buying gold and diamond jewellery. Tanishq is also one of the trusted online jewelry stores in India offering wide range of gold and diamond jewel designs to explore.
https://www.econbiz.de/Record/tanishq-bringing-jewellery-to-daily-life-adhikari-atanu/10011667535
Strategic marketing cases in emerging markets.. - Cham : Springer, ISBN 978-3-319-51543-4. - 2017, p. 11-25
https://www.socialsamosa.com/2021/06/ranjani-krishnaswamy-tanishq-marketing-strategy/
Jun 15, 2021 · Tanishq content strategy works on how the brand attempts to bring alive the meaning of each of the jewelry for women, in line with the marketing strategy. “Our content strategy is very much linked to what we want every campaign to do and how we want to …
https://www.termpaperwarehouse.com/essay-on/Tanishq-Case-Solution/123808
The Tanishq portfolio comprises a wide range of jewellery, including 18-carat studded products, 22-carat plain-gold products, silverware and coins. Tanishq is the first brand in the jewellery category to introduce collections designed exclusively for the modern Indian woman, especially working women. Tanishq pioneered the concept of branded ...
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