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https://www.directsellingnews.com/sterling-strategy-avon-acquires-silpada/
Sep 01, 2010 · Jewelry is a small part of Avon’s current product line, which focuses primarily on beauty products. But Avon’s jewelry offerings typically are in the $20 price range, while Silpada’s average price for a single piece of sterling silver jewelry is $68. Silpada’s jewelry prices range from $12 to $279.Estimated Reading Time: 10 mins
https://www.cbsnews.com/news/avon-calling-buying-jewelry-company-silpada-is-a-smart-if-understated-move/
Jul 13, 2010 · The deal to scarf up Silpada seems similar: not obvious on the surface, but definitely smart on a second or third look. Jewelry is a smallish segment for Avon (around 17 percent of the total...Estimated Reading Time: 3 mins
https://www.jckonline.com/editorial-article/avon-sells-silpada-back-to-its-founders/
Jul 05, 2013 · Rhinestone Holdings, the new company of former Silpada owners Jerry and Bonnie Kelly and Tom and Teresa Walsh, reacquired the home party company on June 30 for $85 million, according to a filing with the Securities and Exchange Commission, far less than the $650 million Avon originally paid for it in July 2010.Author: Rob Bates
https://www.wsj.com/articles/SB10001424052748703283004575362840181056562
Jul 13, 2010 · Avon Products Inc., the world's largest direct seller of beauty products, said Monday that it agreed to buy closely held Silpada Designs, a direct seller of sterling silver jewelry, for $650...Estimated Reading Time: 2 mins
https://www.kansascity.com/news/business/biz-columns-blogs/cityscape/article322447/Co-founders-buy-back-Lenexa-based-Silpada-Designs-from-Avon.html
Jul 02, 2013 · Jerry and Bonnie Kelly, and Teresa Walsh, who founded Silpada 16 years ago, formed Rhinestone Holdings Inc. with Teresa’s husband, Tom Walsh, and two daughters to buy the Lenexa-based company. The...Estimated Reading Time: 4 mins
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