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https://www.thesprucecrafts.com/sarah-coventry-jewelry-2043793
Oct 12, 2019 · Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy. The jewelry brand passed through a few more owners, including a Canadian company, but never regained its former popularity and has disappeared from today's market.Estimated Reading Time: 3 mins
https://www.collectorsweekly.com/costume-jewelry/sarah-coventry
Vintage Sarah Coventry Jewelry. Founded in 1949 by Charles Stuart, Sarah Coventry was named via the combination of his granddaughter’s first name and the town of Coventry in England—where the Stuart family had emigrated from. Sarah Coventry did not follow the Coro, Trifari, or. Founded in 1949 by Charles Stuart, Sarah Coventry was named via the combination of his granddaughter’s first name …
https://www.worthpoint.com/dictionary/p/jewelry/-american/sarah-coventry-emmons
Jul 13, 2021 · Some sources say Emmons got its start in 1948, others mention 1949, with Sarah Coventry embarking shortly thereafter. Given all this conflicting information, it is safe to say that these companies originated with the Stuart family and the C.H. Stuart Co., which was already in existence. They got the business underway in the late 1940s.
http://www.pastandpresentjewelry.com/sarah.html
Both Sarah Coventry and its predecessor line, Emmons, were "home party" jewelry companies, i.e. the jewelry was sold at parties given in "hostess"'es homes. Sarah Coventry was widely sold in the 1950's and 1960's, with a replacement guarantee; thus the jewelry was well made and for the most part usually stands the test of time extremely well.
https://jewelry.lovetoknow.com/Sarah_Coventry_Jewelry
May 05, 2021 · Sarah Coventry History In 1949, the founder of Emmons Home Fashion, Charles H. Stuart, came up with the concept for the collection of jewelry that grew to be known as "Sarah Coventry." Named after Stuart's granddaughter, Sarah Coventry began selling jewelry for women and men through home fashion shows and parties starting in 1949.
https://www.lifeinthefingerlakes.com/glittered-rise-fall-sarah-coventry-inc/
Sarah Coventry had a relationship with virtually every national media outlet that boasted a female audience, and it paid off. A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. By the end of the 1970s, the company would enjoy name-brand recognition rivaling Coca-Cola and Kodak.
https://www.etsy.com/market/jewelry_sarah_cov
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https://www.etsy.com/market/vint_sarah_cov_jewelry
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