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https://www.ukessays.com/essays/marketing/a-study-on-branded-jewellery-marketing-essay.php
The jewellery market in India is second to the fast moving consumer goods market. Globally, branded jewellery accounts for only 8% of the total market of US$ 70 billion, while in India of the total jewellery market, the branded segment accounts for a minuscule 2%. Further, it is very fragmented and dominated by the unorganized sector.
http://www.ijtrd.com/papers/IJTRD5410.pdf
Branded Jewellery over Non Branded Jewellery. Brand awareness of various brands in the jeweller’s market. To study the attitude of customers towards Branded Jewellery. B. Scope Of Study The study is conducted to understand the various aspects of customer buying preferences towards Jewellery at various shops in Hyderabad.
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
This research paper focuses on consumer perception towards branded jewelry. The research explores different dimension of factors which affect consumer preference for branded jewelry. It highlights consumer’s perceptions, expectations and evaluations which determine the ...
https://studymoose.com/brand-awareness-and-perception-towards-branded-jewellery-essay
Mar 28, 2016 · The main objective of the study is to determine the level of brand awareness and brand perception of Malabar Gold Jewellery, and the use of it as a measure to increase the marketing effectiveness of Malabar Brand Jewellery. Secondary objectives i. To compare the customer preference between the branded and non branded jewellery ii.Estimated Reading Time: 7 mins
https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/fileview/February_2019_1548854143__146.pdf
A STUDY ON CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY IN TIRUPUR CITY - IJAR - Indian Journal of Applied Research(IJAR) IJAR is a double reviewed monthly print journal that accepts research works
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