Iconic Jewellery’s national marketing manager Maria Vella said the name change was crucial to prevent confusion between the personalised jewellery brand and the charity “Legacy Australia”. “Out of respect to the veterans and their families we wanted to prevent potential confusion. As our brand is growing bigger and bigger, we needed to re-brand Legacy’s name to Homage.”

Vella said the name ‘Homage’ is ideal because it encapsulates all the values pertaining to the brand. “We wanted to keep the connection with the family and ‘Homage’ was suitable because it fitted in with the genre of emotional and personalised jewellery and encourages people to pay ‘homage’ to those you love and respect.”