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https://applesofgold.com/jewelryblog/2012/04/keystone-pricing-how-jewelry-prices-are-determined/
Apr 02, 2012 · Such terms are sort of jewelers’ code words for their various pricing structures. So without getting too wordy, what simply is keystone pricing? Keystone pricing = the wholesale cost of an item x 2. In other words, we are talking about a 100% markup on an item. If a jewelry retailer buys a gold ring for $100, then he or she will sell it for $200.
https://www.etsy.com/market/keystone_jewelry
Keystone jewelry. Price ($) Any price. Under $25. $25 to $50. $50 to $100. Over $100. Custom. Enter minimum price.
https://applesofgold.com/value.html
In a keystone pricing model, jewelry is marked-up double the cost of what the jeweler originally paid for the piece. This is the most common pricing model that conventional jewelers employee. Some go as far as utilizing a triple-keystone pricing model, which means that the jewelry piece is marked-up to three times the cost of its original wholesale value. Apples of Gold utilizes neither of these pricing models.
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