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https://blog.kolau.com/jewelry-marketing-ideas/
Sep 30, 2019 · Jewelry businesses represent a unique market. They are not aimed at catering to a need, or a comfort. Rather, selling jewelry is based more on promoting emotions using symbolism that can go back to the traditions of hundreds of years ago. That’s where a good jewelry marketing strategy can make a …
https://www.halsteadbead.com/articles/targeting-jewelry-customers-marketing
Aug 18, 2009 · Jewelry is an emotional purchase. Targeting needs to include tastes, interests and self-image or "psychographics." To be a successful marketer of your products, you must define your primary customer base in much greater detail. It is true that your jewelry may appeal to a wide range of women.
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