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https://www.statista.com/statistics/1221473/china-number-of-jewelry-consumers/
Mar 15, 2021 · In 2019, around 1.02 billion Chinese consumers demanded jewelry or accessories, increasing from 920 million in 2016. The demand for jewelry in China …
https://daxueconsulting.com/how-millenials-and-low-tier-cities-are-shaping-chinas-jewelry-market/
Nov 26, 2020 · According to the De Beers’ Diamond Insight Report, China is currently the second-biggest consumer of diamonds in the world, after the USA, for a total market value of 66 billion RMB. Diamond jewelry is mainly popular among young consumers. About 80% of the people who purchase diamond jewelry …Estimated Reading Time: 8 mins
https://research.hktdc.com/en/article/MzEwMzg3MzA0
Diamond jewellery is more popular among China’s younger consumers: roughly 80% of those who buy diamond jewellery in China are from the post‑80s and 90s generations, and they are buying mostly for their wedding. Currently, half of all Chinese couples choose to buy diamond rings …
https://marketingtochina.com/jewelry-in-china-a-market-full-of-new-interesting-trends-for-brands/
Jul 15, 2020 · The rising of millennials, a highly branded demographic as a key consumer group for jewelry in China, has greatly strengthened the brand’s role in jewelry. While some high-end jewelry brands attract customers by telling brand stories, such as Cartier, other young brands without such a long history should strengthen their visibility and promotion on Chinese digital channels such as Baidu, …Estimated Reading Time: 8 mins
https://www.jewellerynet.com/en/jnanews/features/24255
May 19, 2021 · According to data from China’s National Bureau of Statistics, jewellery retail sales of companies with annual revenues over RMB 5 million (US$770,000) increased by 98.7 per cent year on year to RMB 54.5 billion (US$8.4 billion) in January and February 2021. The average growth rate for the same period in the last two years is 8.2 per cent.
https://www.euromonitor.com/jewellery-in-china/report
Growth slowdown in 2019 turns into a COVID-19-induced slump in sales in 2020. Gold jewellery increasingly struggling to win favour among younger generations of Chinese consumers. LVMH (Bulgari) growing but Pandora declining in 2019, with Chow Tai Fook Jewellery Group still leading.
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