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https://www.coursehero.com/file/73442605/Tanishq-Case-Study-Sec-A-Grp-8docx/
Introduction: Tanishq is the jewellery arm of Titan Industries, a Tata company. Until 2006 Tanishq was perceived to be selling premium, luxury and westernized jewellery. It was looking to reposition itself to attract traditional as well as modern Indian women. At the same time GoldPlus, a sub-brand of Tanishq was launched to cater to the wedding jewellery needs of smaller cities.
https://www.tanishq.co.in/inside-tanishq/
At Tanishq, jewellery is not a product, but rather, a manifestation of artistry and this is why we are a brand that has the distinct honour of being coveted by Indian women. OUR PHILOSOPHY. Quality is the crown jewel at Tanishq. From the craftsmen and designers, to their creations and the showrooms that sell them, the highest level of quality ...
https://www.slideshare.net/crashsunny/tanishq-17374400
Mar 19, 2013 · Tanishq 1. a Tanishq- The Turnaround Story 2. Introduction Tanishq is Indias largest, most desirable and fastest growing jewellery brand . Started in 1995, Tanishq is the jewellery business based in Bangalore launched by TITAN. The company wanted to be different by offering 18 carat gold with contemporary European designs. Company made los
https://www.studymode.com/essays/Tanishq-767388.html
Sep 03, 2011 · Tanishq Group M2 Introduction • Started in 1995 – jewelry business of Titan Industries Ltd – Promoted by TATA group • Production and sourcing bases with thorough research in jewelry crafts • Manufacturing plant at Hosur is equipped with latest and most modern machinery • Karatmeter – the only non-destructive means to check the purity of jewelry • Professional retailing in ...
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