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https://www.thesprucecrafts.com/sarah-coventry-jewelry-2043793
Oct 12, 2019 · Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy. The jewelry brand passed through a few more owners, including a Canadian company, but never regained its former popularity and has disappeared from today's market.Estimated Reading Time: 3 mins
https://www.worthpoint.com/dictionary/p/jewelry/-american/sarah-coventry-emmons
Jul 13, 2021 · Sarah Coventry’s brand recognition remained strong, however, and Lifestyle Brands Ltd. purchased the name in 1987, and they revived home parties for about six months in 1994 and then sold Sarah Coventry jewelry exclusively on Home Shopping Network (HSN) in 2002. Another run at home parties was made around 2003 by new investors.
http://www.pastandpresentjewelry.com/sarah.html
Sarah Coventry was widely sold in the 1950's and 1960's, with a replacement guarantee; thus the jewelry was well made and for the most part usually stands the test of time extremely well. It was relatively expensive for the time and usually tailored in design, aimed at the newly emerging market of working women in the US.
https://www.collectorsweekly.com/costume-jewelry/sarah-coventry
Founded in 1949 by Charles Stuart, Sarah Coventry was named via the combination of his granddaughter’s first name and the town of Coventry in England—where the Stuart family had emigrated from. Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer.
https://www.lifeinthefingerlakes.com/glittered-rise-fall-sarah-coventry-inc/
Sarah Coventry had a relationship with virtually every national media outlet that boasted a female audience, and it paid off. A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. By the end of the 1970s, the company would enjoy name-brand recognition rivaling Coca-Cola and Kodak.
https://imageevent.com/vintagechristine/sarahcoventryjewelry
1973. Color variations perhaps due to pieces produced over a period of time and/or fading. The stones are Carnival Molded Glass cabochons and were used by other companies such as DeLizza & Elster. Since Sarah Coventry did not manufacture their jewelry, …
https://jewelry.lovetoknow.com/Sarah_Coventry_Jewelry
May 05, 2021 · Sarah Coventry History In 1949, the founder of Emmons Home Fashion, Charles H. Stuart, came up with the concept for the collection of jewelry that grew to be known as "Sarah Coventry." Named after Stuart's granddaughter, Sarah Coventry began selling jewelry for women and men through home fashion shows and parties starting in 1949.
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