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https://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/
Gerald Ratner inherited his father’s jewellery business in 1984. Within six years, he had turned a small retailer into a multimillion-dollar empire. He made it so successful that it seemed every British high street had a Ratner’s store or one of the associated companies he had brought up. People loved his store because it offered affordable products to the working class.Estimated Reading Time: 3 mins
https://www.theguardian.com/business/2014/aug/22/gerald-ratner-jewellery-total-crap-1992-archive
Aug 22, 2014 · Ratners jewellery chain has admitted for the first time that its business was decisively wounded when former chairman Gerald Ratner described one of its products as “total crap”.. Mr Ratner ...Estimated Reading Time: 2 mins
https://spiceenquirer.com/the-man-who-lost-10-billion-dollars-gerald-ratners-pr-crisis-story/
May 20, 2021 · A Ratner’s jewellery store in 1991 (via Getty Images) He decided to make earrings, bracelets, and rings for the working class with an average cost of around £20 and going as low as £1. “I put the earrings and chains in the front of the window and diamond rings at the back, and played pop music,” he later told the Financial Times .Reviews: 3
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