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http://www.cameojewelry.com/pages/FLORENZA.html
The history of the Florenza Jewelry Company is an important part of the story of vintage costume jewelry coming alive and manifesting itself in the US. Costume jewelry was used by women of various social classes in America to add a touch of glamour to their clothes and appearance.
https://www.worthpoint.com/dictionary/p/jewelry/-american/florenza
Jul 13, 2021 · Florenza History. Dan Kasoff founded his jewelry business, Dan Kasoff Company, in the late 1940s. His son, Larry Kasoff, joined the business in 1950. The name Florenza, in honor of Dan’s wife Florence, was used from that point on. Prior to this, he partnered with Marty Weiner in 1933 to form Kaywin Novelty Co. in New York.
https://www.rubylane.com/blog/categories/jewelry/heritage-heirlooms-history-of-florenza-jewelry/
Jul 23, 2010 · Heritage Heirlooms: History of Florenza Jewelry. Posted July 23, 2010 in Jewelry. by Ruby Lane Social. Daniel Kasoff worked for Speir costume Jewelry for 10 years and learned the business from the ground up. In 1948, he opened his own company, known as the Dan Kasoff Company. He sold his jewelry to wholesalers worldwide and his product could be found in specialty shops, along …Estimated Reading Time: 2 mins
https://www.collectorsweekly.com/costume-jewelry/florenza
Instead, it gets its name from Florence, the mother of Dan Kasoff, who founded Florenza in 1948. Specializing in gold-plated metal bracelets , brooches , earrings , rings , and necklaces in Victorian revival and renaissance styles, Florenza designed its own pieces as well as manufactured fashion jewelry for others, from Coro to Weiss .
http://www.antiquecameos.com/pages/florenza_jewley.html
The Florenza line of Vintage jewelry was fist produced by a company called the Dan Kassoff Company, which started in the 1930s and then operated under the Florenza name from 1948 to 1981. The vintage jewelry we know as Florenza was a major player in the costume jewelry industry in New York City. Its founder, Dan Kasoff, had worked for the Speier Costume Jewelry Co. for ten years before starting his own jewelry …
https://www.collectorsweekly.com/stories/247049-vintage-renaissance-styles-florenza-b
Florenza Mark In 1949-50, at around the time, Dan Kasoff’s son Larry joined the business, the company decided to brand its jewelry using the name Florenza. This name has nothing to do with Florence in Italy, but is a tribute to Dan’s wife, Florence. Distinctive Features Florenza jewelry was mostly designed by Dan Kasoff and his son Larry.
https://www.pinterest.com/mirshe/florenza-jewelry-1948-1981-owned-by-larry-kasoff-w/
Florenza Jewelry 1948 - 1981. Owned by Larry Kasoff who named it for his mother Florence. Collection by Sherry Bass • Last updated 8 weeks ago300 pins
https://www.costumejewelrycollectors.com/vintage-costume-jewelry-research/costume-jewelry-marks/costume-jewelry-marks-jewelry-history-f/
Aug 24, 2019 · The name “Florenza” came from the name of Dan’s wife Florence. Florenza manufactured jewelry for Capri, House of Benedict, Estee Lauder, Albert Weiss, Stanley-Kazlo & Kramer of N.Y. Florenza made vanity items signed Florenza, and unsigned for TACOA–The Accessories Corporation of Atlanta–late 1960’s into 1970’s. Also see “Kaywin”.
http://www.amazingadornments.com/Designer%20Bios%20Page.htm
Apr 27, 2007 · Founder (s): William de Lillo and Robert Clark New York, NY USA ~ 1967- unknown- This company founded as the House of William de Lillo, Ltd., was only in business for a brief period of time therefore the costume jewelry produced is rare in today's market. William de …
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