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http://www.iaset.us/download/archives/--1387547947-3.%20Sales%20-%20IJSMM%20-%20A%20STUDY%20ON%20THE%20CONSUMER%20PREFFERENCE%20-%20Venkateswara%20Raju.pdf
A STUDY ON CONSUMER PREFERENCE ON BRANDED JEWELLERY IN HYDERABAD K. VENKATESWARA RAJU1 & D. PRASANNA KUMAR2 1Assistant Professor, GRIET, Hyderabad, Andhra Pradesh, India 2Associate Professor, K L U Business School, Guntur, Andhra Pradesh, India ABSTRACT The study of consumer behavior enables marketer to predict a consumer behavior in the market; it …
https://www.ukessays.com/essays/marketing/consumer-perception-towards-local-branded-jewellery-marketing-essay.php
May 19, 2017 · Consumer Perception Towards Local Branded Jewellery. Till the early 1990s, the average Indian bought jewellery for investment rather than for adornment. Jewellery made of 18-karat gold was not favoured as it was considered a poor investment. Confidence in the local jeweller was the hallmark of the gold jewellery trade in India.
https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/a-study-on-consumer-preference-towards-branded-and-non-branded-jewellery-in-tirupur-city/MTY5NDY=/?is=1
A Study On Consumer Preference Towards Branded And Non-branded Jewellery In Tirupur City,IJAR - Indian Journal of Applied Research(IJAR) IJAR is a double reviewed monthly print journal that accepts research works. 36572+ Manuscript submission, 9855+ Research Paper Published, 100+ Articles from over 100 Countries4.3/5(60)
http://www.ijtrd.com/papers/IJTRD5410.pdf
The growth of the Branded jewellery market in India The study would also help to find out the consumer preference and their buying behaviour towards branded and non branded jeweller’s, this would help both the retailers to know what are the consumer preference and what strategies should they adapt to grab the market. II.
https://www.worldwidejournals.com/paripex/recent_issues_pdf/2015/September/September_2015_1492177018__40.pdf
behavior towards branded jewellery in India and have stated ... er preference towards jewellery marts rather than goldsmiths to buy gold jewellery. At this juncture, an attempt has been ... Demographic factors influence a consumer’s buying behavior. So these factors are studied and are presented in …
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
This research paper focuses on consumer perception towards branded jewelry. The research explores different dimension of factors which affect consumer preference for branded jewelry. It highlights consumer’s perceptions, expectations and evaluations which determine the awareness of branded jewelry …
https://www.termpaperwarehouse.com/essay-on/a-Comparative-Study-on-the-Consumers-Preference-Towards-Branded-Jewellery-over-Non-Branded-Jewellery-in-Mumbai/219791
Research Paper ...of Form Bottom of Form * Upload * Browse * Go Pro * * * Email * Like * Save * Embed ‹ › /44 × * Related * More * Jewellery buying habits in Indian Women 2070 views * “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY … 2770 views * A project on consumer preference over branded jewellery and non branded jwellery… 12276 …
https://www.slideshare.net/abhijit055/a-comparative-study-on-the-consumers-preference-towards-branded-jewellery-over-non-branded-jewellery-in-mumbai
Aug 09, 2012 · Objective of studyThe objective to study the “A comparative study on the consumer’s preference towardsbranded jewellery over non branded jewellery in Mumbai.” is to find out 1) The consumer‟s buying preferences 2) The reach of branded jeweler‟s 3) Brand awareness of various brands in the jeweler‟s market 9. 10.
https://www.jetir.org/papers/JETIR1812A58.pdf
4. Berad, N. R. et al. (2015) in their study “A comparative study on the consumer’s preference towards branded jewellery over non branded jewellery in Nasik city” identified the factors that influence a customer while purchasing jewellery are design, price, purity, image, variety, display, service, promotion & offers, family & friends..
https://www.coursehero.com/file/76200269/jewellery-ntcc5docx/
The goal to think about the "A comparative study on the consumer’s preference towards branded jewellery over non branded jewellery and the promotional strategies adopted by each in Kanpur’’ is to discover-1. The purchaser's purchasing inclinations 2. The span of marked diamond setter's 3.
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