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https://www.ukessays.com/essays/marketing/consumer-perception-towards-local-branded-jewellery-marketing-essay.php
May 19, 2017 · Consumer Perception Towards Local Branded Jewellery. Till the early 1990s, the average Indian bought jewellery for investment rather than for adornment. Jewellery made of 18-karat gold was not favoured as it was considered a poor investment. Confidence in the local jeweller was the hallmark of the gold jewellery trade in India.
https://www.academia.edu/19858172/PERCEPTION_OF_CONSUMERS_TOWARDS_BRANDED_JEWELLERY_PRODUCTS_OF_MALABAR_GOLD_IN_THIRUVANANTHAPURAM_CITY
The perception of consumer is continuously shifted from non-branded to branded jewellery products. Hence the branded jewellery products is facing an uptrend on these days, so the companies should take these aspects into consideration and keep up its values of trust, authenticity, credibility, objectivity of the respondents and serve them the ...Estimated Reading Time: 9 mins
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
Consumer Perception of Branded Jewelry in India 166 The present study on consumer perception towards branded jewelry would help to get a clear idea about consumer’s perceptions, expectations, evaluations and management perceptions about consumer’s expectations and develop right strategy to enhance branded jewelry retailing (Ketan 2009).
https://studymoose.com/brand-awareness-and-perception-towards-branded-jewellery-essay
Mar 28, 2016 · Brand perception is created by consumer experience with the brand’s product or service. In other words, perception is the values consumers attach to a brand. After the purchase of specialty goods or shopping goods, the customer exhibits post purchase behaviour.Estimated Reading Time: 7 mins
http://oaji.net/articles/2015/490-1438688228.pdf
• To explore the consumer perception towards gold jewellery. • To study brand awareness among the consumers • To determine the factors influencing the consumer towards branded jewellery. • To understand the level of consumer satisfaction regarding various factors provided by jewellery …
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