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https://www.icmrindia.org/free%20resources/casestudies/branded-gold-jewellery1.htm
Branded Gold Jewellery Market in India: The Gold Rush In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Instead of being regarded as only an investment option, jewellery was being prized for its aesthetic appeal.
https://www.translatemedia.com/translation-blog/indias-online-jewellery-market/
This $50bn market consumes 1000 tonnes of gold each year – around a third of the world’s supply. But forces are presently at work that could have a major impact on the way Indians shop. Traditionally Indians have shopped for jewellery in small, often independent brick-and-mortar stores but this may be changing.
https://www.translatemedia.com/us/blog-usa/indias-online-jewelry-market/
India’s appetite for jewelry is considerable. This $50B market consumes 1000 metric tons of gold each year – around a third of the world’s supply. But forces are presently at work that could have a major impact on the way Indians shop. Traditionally Indians have shopped for jewelry in small, often independent brick-and-mortar stores, but ...
https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR041.htm
The case, "Branded Gold Jewellery Market in India", gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market.
https://www.livemint.com/Consumer/9h0n8UqBKSj6um0HPztDOO/Gold-rush-for-jewellery-brands-in-south-India.html
Sep 26, 2012 · Gold rush for jewellery brands in south India Premium Aishwarya Rai in an ad for Kalyan Jewellers. (Aishwarya Rai in an ad for Kalyan Jewellers.) 3 min read. Updated: 26 Sep 2012, 09:38 PM IST S ...Estimated Reading Time: 5 mins
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