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https://www.icmrindia.org/free%20resources/casestudies/branded-gold-jewellery1.htm
Branded Gold Jewellery Market in India - Gili, Tanishq, Carbon, Oyzterbay and Trendsmith, The case, Branded Gold Jewellery Market in India, gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian ...
https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR041.htm
The case, "Branded Gold Jewellery Market in India", gives an overview of the branded jewellery market and branded jewellery players in India. The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market.
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-marketing%20case.htm
Branded Gold Jewellery Market in India - MUL Modern Foods, The case gives an overview of the disinvestment of Modern Foods (India) Limited (MFIL) by the Government of India (GoI) and turnaround strategy formulated by the Hindustan Lever Limited (MUL) for MFIL. When MUL took over MFIL, it was believed that MFIL would perform better under the HLL's management.
https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/Branded%20Gold%20Jewellery%20Market%20India.htm
Cartiers entered India in 1997 in a franchise agreement with Ravissant. 9 Other players who entered the Indian branded gold jewellery market during the 1990s and 2000-01 included Intergold Gem Ltd., Oyzterbay, Carbon and Tribhovandas Bhimji Zaveri (TBZ).
https://icmrindia.org/casestudies/catalogue/Business%20Strategy1/Branded%20Gold%20Jewellery%20Market%20in%20India.htm
Branded jewellery also gained acceptance forcing traditional jewellers to go in for branding. Given the opportunities the branded jewellery market offered; the number of gold retailers in the country increased sharply. Branded players such as Tanishq, Oyzterbay, Gili and Carbon opened outlets in various parts of the country.
https://economictimes.indiatimes.com/topic/Indian-jewellery-market
Apr 29, 2021 · According to brokerage ICICI Securities, out of the 4 lakh jewelers in India, only 40,000 are certified by the Bureau of Indian Standards. Additionally, only 40 per cent of the gold jewellery sold in the country is hallmarked for purity. The overall gross exports of gems and jewellery witnessed a ...
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