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http://www.msn.com/en-in/news/other/a-bhima-jewellery-ad-is-the-social-messaging-we-need-in-all-advertisements-ever/ar-BB1fFBw8
Apr 15, 2021 · Bhima Jewellery’s ad is gorgeous and needs to be seen by everyone. It showcases a great example of love and acceptance, and this ad paves a path for other companies to …
Jul 26, 2021 · About Bhima Jewellers. Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
https://www.thehindu.com/society/ascent-of-a-woman-on-bhima-jewellerys-latest-film/article34327322.ece
Apr 15, 2021 · The 96-year-old Kerala-based Bhima Jewellery’s latest film is quite a trailblazer even in a universe that has seen jewellery brands talk of single women, second marriage, and inter-religious ...Location: Kasturi Building, Anna Salai, 859-860, Mount Road, Chennai, 600002, Tamil Nadu
https://www.ritzmagazine.in/the-all-new-bhima-jewellery-ad-is-winning-hearts/
Apr 20, 2021 · But now, changing with the times, Bhima has come out with an all new ad that changes its tag line to ‘Pure as Love’. It features a trans woman’s journey, more importantly her family’s acceptance of her choices. The ad definitely breaks all stereotypes and is winning hearts across the internet.
https://www.timesnownews.com/the-buzz/article/pure-as-love-kerala-jewellery-brand-s-ad-featuring-journey-of-a-transwoman-goes-viral-watch/745929
Apr 16, 2021 · An advertisement released by a jewellery brand based in Kerala has garnered the attention of social media for its heartwarming conceptualisation of the journey of a transperson. Bhima Jewellers, based in Kochi, published their new advert on YouTube for the campaign 'Pure as love'. The commercial features transperson and activist Meera Singhania.
https://www.marketingmind.in/see-why-bhima-jewellers-latest-ad-campaign-is-creating-buzz/
Apr 18, 2021 · See Why Bhima Jewellers Latest Ad Campaign Is Creating Buzz. It has become very crucial for brands to come up with ad campaigns that resonate the most with the audience. That is the only way to ensure that the brand gets the desired returns. In order to do so, brands either come up with quirky ideas or they take up inspiration from society itself.
https://www.afaqs.com/news/advertising/bhima-jewellerys-pure-as-love-ad-traces-the-journey-of-a-transgender-woman-through-jewellery
Apr 19, 2021 · A jewellery ad has caught the Internet’s imagination and, for once, not in a bad way. Animal’s latest ad for Bhima Jewellery, titled 'Pure As Love', features the story of a transgender woman.
https://www.youtube.com/watch?v=Cok5xrmjDus
Feb 07, 2012 · Bhima and Brother Jewellers has created a visual and musical treat called 'Swarnalayam', the 90 sec film would aim to touch the musical cord of the people of...
https://english.mathrubhumi.com/news/good-news/-pure-as-love-bhima-s-new-ad-featuring-the-journey-of-transwoman-breaks-stereotypes-1.5600901
Apr 18, 2021 · Thiruvananthapuram: The internet is in love with the new advertisement from Bhima Jewellers. Breaking years of long stereotypes surrounding transgender community, the ad …
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