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Jul 26, 2021 · About Bhima Jewellers. Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
http://www.msn.com/en-in/news/other/a-bhima-jewellery-ad-is-the-social-messaging-we-need-in-all-advertisements-ever/ar-BB1fFBw8
Apr 15, 2021 · Bhima Jewellery’s ad is gorgeous and needs to be seen by everyone. It showcases a great example of love and acceptance, and this ad paves a path for other companies to …
https://www.timesnownews.com/the-buzz/article/pure-as-love-kerala-jewellery-brand-s-ad-featuring-journey-of-a-transwoman-goes-viral-watch/745929
Apr 16, 2021 · An advertisement released by a jewellery brand based in Kerala has garnered the attention of social media for its heartwarming conceptualisation of the journey of a transperson. Bhima Jewellers, based in Kochi, published their new advert on YouTube for the campaign 'Pure as love'. The commercial features transperson and activist Meera Singhania.
https://www.youtube.com/watch?v=rTOrKdx5tHM
Apr 17, 2021 · #BhimaJewellery #PureAsLove #TransWoman @Bhima A few days ago Bhima Jewellery won over the internet with one of the most beautiful ads called 'Pure As Love'....Author: Satyen K. Bordoloi
https://gaysifamily.com/2021/04/26/bhima-jewellers-trans-inclusive-ad-is-just-the-beginning-creators-and-community-share-their-thoughts/
Apr 26, 2021 · The Bhima Jewellers ad may not be as grand as those shows or the documentary but it certainly did its part to start the journey. The ad film has started the debate and has broken a glass ceiling. I am hoping for more such robust initiatives in the coming days. Let’s talk about the issues the transgender community is facing.
https://www.thehindu.com/society/ascent-of-a-woman-on-bhima-jewellerys-latest-film/article34327322.ece
Apr 15, 2021 · Crafted as carefully as a movie, the Bhima ad traces the journey of a transwoman from childhood to marriage, each of her life’s milestones marked, of course, by pieces of jewellery …Location: Kasturi Building, Anna Salai, 859-860, Mount Road, Chennai, 600002, Tamil Nadu
https://bhimajewellery.com/
Go with your trusted brand, Bhima Jewellery. Deals on Click. Get your Deals, Offers and New Arrivals at your fingers. Shipping within India. Delivery available in India for Gold Coin orders soon. Help Center. Call our Support +91 7356641888 between 10 AM to 7 PM. 100 % Secured Payment. Don't worry, we provide platform for Secured payments.
https://www.ndtv.com/india-news/the-internet-is-overwhelmed-by-ad-that-captures-transwomans-journey-2415733
Apr 18, 2021 · The new Bhima Jewellery ad is certainly an achievement of sorts for India. It has one of the most heartfelt expressions of gender identity seen in Indian advertising so far.
https://retailjewellerindia.com/some-scenes-are-set-in-small-familiar-neighbourhood-establishments-like-the-local-tailor-shop-some-show-us-sweeping-shots-of-the-open-sea-echoing-the-emotions-of-our-protagonist-perhaps/
Apr 19, 2021 · When 96-year-old jewellery brand Bhima approached Delhi-based creative shop, Animal, with a brief, the agency’s creative head Sayantan Choudhury was pleasantly surprised. That’s because it’s not every day that a traditional company approaches an ad agency to help them narrate a relatively untouched story, break stereotypes, and create a moving and beautiful film.
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