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https://allabouteve.co.in/bhima-jewellers-progressive-ad/
Apr 16, 2021 · The ad features Meera Singhania, a trans person. Salaam to #bhimajewellery! 🌈https://t.co/I2jriouurI #LGBTQIA #TransIsBeautiful — Smitha T K (@smitha_tk) April 15, 2021 . In breaking away from the typical cisgender narratives to propagate inclusivity, Bhima Jewellers has set the stage for brands to have a more intersectional approach to marketing.
https://www.medianews4u.com/bhima-jewellery-launches-pure-as-love-campaign-with-new-tvc/
Apr 15, 2021 · Leading Kerala based brand BHIMA JEWELLERY has launched their new campaign called ‘Pure As Love’ with a new TVC. The ad film marks a departure from traditional wedding narratives of a bride to be shopping with her parents or being gifted jewellery by her in-laws, by depicting the journey of a trans-woman. The film, which was conceptualized by an advertising agency – ANIMAL, …
Jul 26, 2021 · Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
https://www.shethepeople.tv/art-culture/meera-singhania-bhima-jewellers-ad-trans-woman-inclusive-jewellery-ad/
Apr 15, 2021 · Shared by Kerala-based Bhima Jewellers, the heartwarming ad shows the story of a transitioning trans woman, as she sheds her older skin to fit into the identity she sought, with supportive parents cheering her on from the wings. The protagonist is played by Meera Singhania Rehani, a prominent trans woman, activist and social media personality.
https://www.ritzmagazine.in/the-all-new-bhima-jewellery-ad-is-winning-hearts/
Apr 20, 2021 · “Pennaayal Ponnu Venam” meaning ‘if you are a girl, you must wear gold’ has been Bhima’s tagline for the longest time. But now, changing with the times, Bhima has come out with an all new ad that changes its tag line to ‘Pure as Love’. It features a trans woman’s journey, more importantly her family’s acceptance of her choices.
https://www.shethepeople.tv/lgbtqia/bhima-jewellery-ad-portrays-trans-woman-protagonist-as-a-person-rather-than-a-stereotype/
Apr 16, 2021 · Bhima Jewellery Ad Portrays Trans Woman Protagonist As A Person Rather Than A Stereotype. Ritika Joshi; April 16, 2021Author: Ritika Joshi
https://www.youtube.com/watch?v=M-a6MVfIA6Q
Dec 27, 2011 · bhima jewellers old advertisement directed by Jabbar KallarackalSupport and Subscribe our new channel https://www.youtube.com/channel/UCyniHI_rkQoc_4lowJIj0lAAuthor: bijinkrishnakumar
https://www.womensweb.in/2021/06/trans-woman-actor-model-meera-singhania-rehani-june21wk3sr/
Jun 18, 2021 · Meera Singhania Rehani, who acted as the trans woman model in the now famous Bhima Jewellery ad speaks about her journey to transitioning, and how her privilege helped her. Hi. My name is Meera Singhania Rehani as you know. My journey as a trans woman started when I was 18 years old. I’m from Calcutta, living in a joint family from childhood, till I was 18.
https://gaysifamily.com/2021/04/26/bhima-jewellers-trans-inclusive-ad-is-just-the-beginning-creators-and-community-share-their-thoughts/
Apr 26, 2021 · The Bhima Jewellers ad may not be as grand as those shows or the documentary but it certainly did its part to start the journey. The ad film has started the debate and has broken a glass ceiling. I am hoping for more such robust initiatives in the coming days. Let’s talk about the issues the transgender community is facing.
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