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https://applesofgold.com/jewelryblog/2012/04/keystone-pricing-how-jewelry-prices-are-determined/
Apr 02, 2012 · With such in mind, our goal was to be an average of 30-40% below retail markup. As I researched more and more, many retail jewelers were actually selling above keystone pricing and their models were usually somewhere in between keystone and …
https://www.profitableventure.com/income-jewelers-make-margin/
For example, retail jewelers mark – up diamond wedding rings by an average of 300 percent up to an unbelievable 1000 percent. The estimates on markups are broad, but most of the reliable sources we’ve seen indicate that 300 percent is the usual markup. Which is why some people pay up to $10,000 for a diamond ring that was bought for $1,000.Estimated Reading Time: 8 mins
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