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https://www.prlog.org/10427886-first-look-gemstv-launch-debut-alesha-dixon-jewellery-collection.html
Nov 25, 2009 · GemsTV™, the UK’s first and leading jewellery-dedicated shopping channel, is the first UK stockist of the debut jewellery range from Strictly Come Dancing judge and style starlet Alesha Dixon. By: Boudoir PR. Nov. 25, 2009 - PRLog -- The Alesha Dixon jewellery range, comprises four distinctive collections showcasing bold but wearable shapes ...
https://www.professionaljeweller.com/turnaround-television/
Last year it sold ranges developed with singers Lily Allen and Alesha Dixon, both of which were instant sell outs. The Alesha Dixon range sold out before it ever made it to the TV screen after shoppers flooded Gems TV’s transactional website within hours, despite the channel not spending a single penny on advertising to promote the range.
https://www.anorak.co.uk/231998/celebrities/alesha-dixon-releases-her-strictly-come-dancing-jewellery-line-in-photos.html
ALESHA Dixon used to be big news. When she was picked to be a pro-celebrity magistrate on Strictly Come Dancing, the press belched.Then the X Factor and Jedward came along and Katie Price went into the jungle. Alesha Dixon was forgotten, watched only by the people for whom TV is a big moving picture too high to turn over or off but just interesting enough to seem through between doses of ...
https://www.professionaljeweller.com/gems-tv-wins-exclusive-uk-distribution-of-effy/
Jan 01, 1970 · Gems TV now has exclusive UK distribution of US jewellery brand Effy. The introduction of the Effy collection is part of a shift at Gems TV towards stocking more fashion-led ranges. Other fashion-led collections introduced at Gems TV in recent months include celebrity jewellery collections by singers Alesha Dixon and Lily Allen.
https://www.prlog.org/10508751-introducing-fine-effy-jewellery-from-gemstv.html
Jan 28, 2010 · The recent additions of celebrity-designed ranges from Alesha Dixon and Lily Allen to the GemsTV repertoire has furthered the vast array of choice; from opulent gemstone jewellery for a special occasion to playful and fun statement items there is something for everyone at GemsTV and all at unbeatable prices. Prices range between £38 and £3004
https://bitchingsnexttopmodel.blogspot.com/2010/08/nightmare-on-elles-street.html
Aug 21, 2010 · Previously: The girls flogged Alesha Dixon's jewellery range (who knew?) on Gems TV, then jetting off to Spain for a swimwear shoot. Amba left, and cried. At some point in the future: the girls go to Liverpool to appear in HollyOAKS (bless Elle Macpherson for emphasising the wrong syllable) and get screamed at by a crazy lady.
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